Coming in second to only the big game itself, Super Bowl commercials have already started making waves. Advertisers are banking that viewers will stay on their sofas and watch the predominately over-the-top, comedic ads - with the hopes that the commercials' million dollar price tags was money well spent.
This year, Coca-Cola is putting viewers in charge. In the ad, three groups of characters - cowboys, showgirls and badlanders - race through a desert after a Coca-Cola. Fans can vote at CokeChase.com for the winner.
Frito-Lay will reprise its popular "Crash the Super Bowl" competition for its Doritos brand. For the seventh year in a row, commercials which are produced by consumers will air. The finalist whose ad scores highest on the USA TODAY Ad Meter wins a chance to work with film director Michael Bay and one million dollars.
The Budweiser Clydesdales are back. This year, the Super Bowl ad features an 18-day-old baby horse that fans can name by tweeting to @Budweiser.
And car makers are in on the ad race, too. Mercedes, Hyundai and Audi will all air spots. As for Volkswagen, the company's ad has already aired. It features a man who brings cheer to his office with a Caribbean accent. Although, likely not deliberately planned, the ad has sparked a debate on social media with some people calling it racist.
All the ads will play during breaks of the Super Bowl, which kicks off on Sunday (February 03) in New Orleans and is expected to be watched by more than 100 million people.