The MCS research group received Joonas ROKKA (RBS) at RMS, November 6th 2012.
Joonas Rokka is an assistant professor at RBS. Joonas successfully defended his thesis in 2010, titled "Exploring the Cultural Logic of Translocal Marketplace Cultures: Essays on New Methods and Empirical Insights", at the Aalto University School of Economics in May 2010. He had the honour to have professor Robert Kozinets (York University, Schulich School of Business) as his co-examiner. Joonas' dissertation research involves taking a cultural, practice-oriented perspective to consumption and markets. It pays attention to the new forms of marketplace cultures that have recently emerged due to cultural and technological transformations such as the increasing hypermobility of people and new means of digital communication and connectivity around the globe.