Watching the Adam Curtis BBC documentary "All Watched Over By Machines Of Loving Grace" changed my view of social media. In the style of an Adam Curtis doco (like the dog is rolling on the remote) I made this tribute, using only stock footage.
Quotes from or about the Documentary:
"It is fashionable to suggest that cyberspace is some island of the blessed where people are free to indulge and express their individuality. This is not true. I have seen many people spill out their emotions, their guts online, and I did so myself until I began to see that I had commodified myself.
Commodification means that you turn something into a product that has a money value. In the nineteenth century commodities were made in factories by workers who were mostly exploited... but I created my interior thoughts as commodities for the corporations that owned the sites that I was posting to, and that commodity was then sold on to other consumer entities as entertainment
Cyberspace is a black hole. It absorbs energy and personality and then re-presents it as an emotional spectacle. It is done by businesses that commodify human interaction and emotion and we are getting lost in the spectacle..."
"On social media you are performing to attract people -- you are dancing emotionally, on a platform created by a large corporation. People's feelings bounce back and forth -- happy Stakhanovites, ignoring and denying the system of power. It's like Stalin's socialist realism. Both Social Media and socialist realism are innocent expressions of the ideology of the time, which don't pull back and show the wider thing they are part of. We look back on socialist realism not as innocent but as a dramatic expression of power; it expresses the superiority of the state, which was the guiding belief at the time. I think sometime in the future people will look back at the millions and millions of descriptions of personal feelings on the internet and see them in similar ways. This is the driving belief of our time: that 'me' and what I feel minute by minute is the natural centre of the world. Far from revealing that this is an ideology -- and that there are other ways of looking at human society -- what social media does is reinforce the feeling that this is the natural way to be."
All video and music from video blocks
Awaken the Spirit http://www.barefootmystic.com