Inbound marketing is the new online marketing concept to draw attention of the valuable prospects, making yourself more easy to be found and drawing customers to your website by producing content on internet. Blogs, pod-castings, video marketing & publishing, eBooks publishing, newsletters, whitepapers subscriptions, SEO marketing, social media marketing, and other forms of content marketing, Image Marketing are considered into inbound marketing.
In one case inbound marketing was defined by three phases: Get found, Convert and Analyze. A newer model illustrates the concept in five stages
1. Attract traffic
2. Convert visitors to leads
3. Convert leads to sales
4. Turn customers into repeat higher margin customers
5. Analyze for continuous improvement
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