You may recall Barack Obama's notorious (and illegal) use of mass hypnosis techniques during his 2007 campaign. If you are not convinced of the truth of this, the links below ought to remove all doubt.
It seemed that Obama had more or less slacked off on the use of pacing, vague imagery, meaningless numbers, etc. central to this technique of hypnotic induction.
However, the hypnosis pushing Obama is back with a vengeance, seemingly timed to coordinate with the tragic Sandy Hook event in Connecticut.