GM Hopes to 'Find New Roads' With Ad Campaign

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General Motors plans to roll out a new advertising campaign for its Chevrolet division in hopes of improving its image globally and halting its market share slide in the U.S. Centering on the tagline "Find New Roads," it replaces the "Chevy Runs Deep" slogan that was introduced in 2010. Jeff Bennett joins The News Hub with details. Photo: AP.    Copyright 2013, Dow Jones & Company, Inc.

GM Hopes to 'Find New Roads' With Ad Campaign official