In a new viral marketing ad titled "So Real It's Scary", LG replaces the floor of an elevator with their new IPS monitors, and then play video of the floor falling out, terrifying unsuspecting riders. The LG ad is somewhat humorous, but is it real? Some say no. Which is probably true, because in sales the only thing better than scaring people is lying to them, am I right? Plus, in our second story, be ready to be REAL mad at Arby's. Horsey sauce is overrated anyway.