Watch the ad! http://rapfix.mtv.com/2013/01/01/rihanna-appears-2013-grammy-awards-ad/#ooid=p5NDdzNzrmYs4FzC8UzTQeTyZGfkLDROhttp://bit.ly/ClevverMusic
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Rihanna's getting us pumped for the 2013 GRAMMYS in a new emotionally charged ad! Welcome back to your source for music news, ClevverMusic. 24-year-old global superstar Rihanna had a huge year in 2012 which included releasing her seventh album "Unapologetic" so she is the perfect person to star in a brand new GRAMMYS ad to tease us for this year's show. The "Diamonds" singer appears in a raw promo for the 2013 Grammy Awards as part of the show's The World Is Listening campaign, which is also supported by Country star Taylor Swift.
In the new ad we see the world through Rihanna's eyes as she narrates her way to the GRAMMYS stage, reflecting on her journey to superstardom. The promo starts with a softer Rihanna lamenting, "When the door closes you have two choices: give up or keep going." The encouraging ad pulses the theme to "never give up". We are reminded that Rihanna is just like us and was once a struggling artist saying, "We all start somewhere, it's where you end up that counts." Rihanna is nominated for three GRAMMYS this year for Best Pop Solo, Best Rap/Sung Collaboration and Short Form Music Video.
I don't know about you guys, but we think this is a fantastic promo for the show and we are more excited than ever for February 10th when the 55th Annual Grammy Awards air on CBS. Check out the promo right here! What do you think of the ad? I'm Misty Kingma, thanks for watching ClevverMusic! If you like this video then don't forget to subscribe, bye guys.