5 years ago4 views
July 1 - September 30, 2009
PSJM, "Khodorkovsky", 2006, animation, 00:52
ABOUT THE ARTISTS
PSJM is an artistic team conformed by Pablo San José (Mieres, 1969) and Cynthia Viera (Las Palmas, 1973) and operating in Berlín. PSJM acts as a commercial brand of cutting edge art posing questions about the work of art on the market, communication with consumers and the function as artistic quality, making use of the communicative resources of entertainment capitalism to highlight the paradoxes issuing from its chaotic development. PSJM has had shows in places like New York ("The Real Royal Trip... by the Arts", PS1-MOMA. In collaboration with El Perro and Aitor Méndez. DIVA NY 07, Blanca Soto Gallery), Basel (Volta 07, Riflemaker Gallery), Miami (Pulse 08, Galería Espacio Líquido), Berlin (Scala e.V., Zagreus Projekt), Sao Paulo (Baró Cruz Gallery), Stockholm (WIP:sthlm) or London (Riflemaker Gallery) and many solo and group shows in Spain, among them "Trial Balloons" in MUSAC and MARX® in Laboral and CAAM.
This work belongs to the series Hidden Brands that makes use of suggestion mechanisms normally used in the exercise of power, but in this case to show the dangers of globalised capitalism. It involves advertising those who do not wish it. Hidden Brands criticises hidden power, which is really aimed at all of us. In globalised post modernity, states are controlled by the interests of large multinationals and the people who govern them.
PSJM has chosen four predators and proposes to draw a portrait of them. The image of corporations reflects their identity, their policy. To represent these new global prophets, this same procedure was followed, creating four brands and representing each of them with a logo and a spot which emphasises their qualities, although critically.
After the fall of the USSR, the soviet oil company Yukos was privatised and purchased at a ridiculous price by Mikhail Khodorkovsky. When Khodorkovsky was arrested in Russia and his oil holdings in Yukos were confiscated, the process was much more than just a turn of the screw against the most powerful Jewish Zionist in Moscow. In a single blow, Russia's strong arm President Vladimir Putin ensured the future of Russian oil operations and blocked the efforts of Israel, which was using free oil from Yukos, among others, to move its machinery of war throughout the Middle East.*