Advertising Console

    Leica - Revival of a legend | Made in Germany

    Erneut posten
    DW (English)

    von DW (English)

    61 Aufrufe
    A Leica is forever. That motto was the brand’s selling point - and very nearly its downfall. After failing to keep pace with the digital revolution, in 2004 the German company almost went bankrupt. Then investor Andreas Kaufmann stepped in, and brought Leica back from the brink. Since then, Leica has invested 80 million euros in research and development. And in 2009, Leica achieved profitability once again. Report by Joanna Gottschalk.
    Find out more: