Peter Schwenkow - Mover and Shaker in the Classical Music Business | Made in Germany

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What do big classical music stars Anna Netrebko, Lang Lang and David Garrett have in common? They're all under contract to Europe's biggest classical music event organizer, Deutsche Entertainment AG (DEAG), run by Peter Schwenkow. The energetic promoter shows how classical music can be a money-earner. A report by Manuela Kasper-Claridge.

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