IDEO's Tim Brown: Good Design Asks the Right Question
Commonwealth Club - The Commonwealth Club of California
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don't simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.IDEO is a leading design firm that has introduced us to "design thinking." Can we use this approach to find creative solutions and to discover new alternatives for business and society as a whole? Tune in to find out.