The Next 10 Years of Social Media Marketing
The Aspen Institute - Paepcke Auditorium
GAME CHANGERS: Will the Next "Revolution" be Consumer Driven?
B. BONIN BOUGH
Global Head of Digita and Social Media, PepsiCo
Vice President, Marketing, Mercedes-Benz USA
HP Senior Fellow and Director, Social Computing Research Lab, HP Laboratories
Entering its seventh year, the Aspen Ideas Festival will gather some of the most interesting thinkers and leaders from around the US and abroad to discuss their work, the issues that inspire them, and their ideas. Presented by the Aspen Institute and The Atlantic, the Festival is unique in its dedication to dialogue and exchange, and in its commitment to bringing ideas to the public at large. FORA.tv is pleased to present Festival programs taking place at the Aspen Institute's Paepcke Auditorium.