Advertising Console

    Brand Distribution Lessons from McDonald's

    Repost
    FORA.tv

    by FORA.tv

    880
    42 views
    Brand Distribution Lessons from McDonald's
    L2 - The Morgan Library
    Module 3

    Gamification
    Gabe Zeichermann, Gamification.Co


    The New, New Thing
    Moderator: Rachel Shechtman, Cube Ventures
    Catherine Levene, Co-Founder/CEO, ArtSpace
    Joel Weingarten, CEO and Founder, StyleOwner
    Tamás Locher, CEO of LOOKK.com
    Gave Gilboa, Co-CEO and Co-Founder, Warby Parker


    Brand & Retailer: Who's the Victim, Who's the Mugger
    Sonia Marciano, NYU Stern


    Flashes of Genius
    Moderator: Scott Galloway, L2
    Melisa Goldie, SVP, Calvin Klein
    Marc Speichert, L'Oreal
    Charles Gibb, Belvedere
    David Duplantis, Coach


    The Myth of Common Sense: Why Everything That Seems Obvious Isn't
    Duncan Watts, Principal Research Scientist, Yahoo! Research

    In the Company of Digital IQ (Genius)
    Maureen Mullen, L2


    The Science of Kissing
    Sheril Kirshenbaum, Biologist, Author of The Science of Kissing


    Wrap Up
    Scott Galloway, L2


    Suzel Buon Di, duet from Amico Fritz (Pietro Mascagni)
    David Smolokoff, tenor
    Nicolette Mavroleon, soprano