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    Erik Lautier: The Dos and Don’ts of QR Codes

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    Erik Lautier: The Dos and Don’ts of QR Codes
    Fairchild Fashion Media - The Asia Society
    The 2012 Winter Session of the WWD Digital Forum features RIK LAUTIER, Senior Director, E-Commerce & Digital Strategy, Lacoste USA. It delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."