How an Animated GIF Drove Kate Spade's Online Campaign
Fairchild Fashion Media - The Asia Society
The 2012 Winter Session of the WWD Digital Forum features KYLE ANDREW, Senior Vice President, Marketing, Kate Spade New York, and MARISSA KRAXBERGER, Web Art Director, Kate Spade New York. It delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."