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    OscarPRGirl: To Innovate 'You Can't Be Afraid to Fail'



    OscarPRGirl: To Innovate 'You Can't Be Afraid to Fail'
    Fairchild Fashion Media - The Asia Society
    The 2012 Winter Session of the WWD Digital Forum features ALEX BOLEN, Chief Executive Officer, Oscar de la Renta, and ERIKA BEARMAN, Senior Vice President, Communications and OscarPRGirl, Oscar de la Renta. It delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."