Using Neuromarketing to Customize Your Entertainment

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Using Neuromarketing to Customize Your Entertainment
The Economist - Haas Schol of Business
Breakthroughs in neuroscience, technology and big data now enable companies to know more about their customers than ever before. Is this ability to "see through" their customers creating a more innovative and efficient global marketplace? And what are the opportunities for finding new connections and building stronger relationships?

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