Demographics in Entertainment and the Casting of Asians
The Asia Society - Time Warner HQ
Asian Americans are a demographic to be recognized -- and reckoned with -- but why haven't media and marketing efforts kept pace? Our panelists will explore the potential of America's fastest-growing demographic, the way news and entertainment outlets will have to rethink their portrayals of Asian Americans (one word: Linsanity!), and the opportunities companies have to serve this niche--if they get it right."