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    Demographics in Entertainment and the Casting of Asians

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    FORA.tv

    by FORA.tv

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    Demographics in Entertainment and the Casting of Asians
    The Asia Society - Time Warner HQ
    Asian Americans are a demographic to be recognized -- and reckoned with -- but why haven't media and marketing efforts kept pace? Our panelists will explore the potential of America's fastest-growing demographic, the way news and entertainment outlets will have to rethink their portrayals of Asian Americans (one word: Linsanity!), and the opportunities companies have to serve this niche--if they get it right."