6 years ago50 views
United Airlines: Free Bonus Miles with Gamification
Gamification Co - The Concourse Exhibition Center
Krishnan Saranathan, Managing Director of MileagePlus at United Airlines, reveals how gamification strategies are reshaping United's loyalty rewards program. Consumer behavior is changing. With the rise in market noise and complexity, so too must innovative brands change the way they market to those consumers. At the front line of these shifting sands are loyalty programs - the economic and behavioral engines for travel, retail and other major sectors. Find out how loyalty programs like United's industry-leading Mileage Plus program are reinventing the consumer relationship - online and off - and what's in store for major brands in our fun, consumer-centric future."