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    The Power of Games to Drive Social Impact



    The Power of Games to Drive Social Impact
    Gamification Co - The Concourse Exhibition Center
    Samantha Skey, CRO of RecycleBank, presents Good Gaming: Millennial Moms and Competitive Collaboration. Moms control more than the purse strings in most homes (5 trillion in annual spending) they also control the good works and, often, the gaming. Many a millennial mom relies upon gaming dynamics in managing their families' behavior. They are also active gamers themselves, and enjoy gaming the bottom line in their household investments. Get into the mom psyche with proprietary research from Recyclebank on moms as chief gaming officer of the household."