Better Buying: Gamification Improves Customer Loyalty
Gamification Co - The Concourse Exhibition Center
Can gamification combat the problem of online "infidelity" by encouraging a website's users to stay loyal? 80% of Web users ‘log on’ daily, but lack loyalty to even the hottest sites. According to Compete, users visit ‘favorite’ sites less than 2 times a month, spending less than 8 minutes viewing only 7 pages per site. Based on quantitative analysis of best practices and case studies across a wide range of categories, this session will discuss specific strategies and tactics that online publishers can use to increase visitor loyalty – repeat visits, pages viewed and time on site."