The world has gone social network mad, constantly posting updates about anything and everything. Just like people, machines want to talk too. One of the big challenges facing the internet of things is how to ensure efficient communication across a myriad of different devices, platforms and interfaces. Enter Lyncos Technologies, one of the entrants in the LeWeb start up competition in 2012. They have a system that they say allows machines to talk, you might call it the social network of the internet of things. Watch the video to learn more.