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    Katrina Alcorn: Designing a Whimsical Website

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    Katrina Alcorn: Designing a Whimsical Website
    Commonwealth Club - The Commonwealth Club of California
    How can nonprofits and other organizations make their web sites more relevant and compelling to the diverse audiences they serve?Two leading practitioners from the online design world present a people-centered approach to finding big answers with small budgets.Starting with real people and their needs, Alcorn and Anderson deconstruct the most commonly used research methods considered best practices in the design world, and they demonstrate how insights from this research can lead you to compelling design features online - The Commonwealth Club of California