Where the Hell is Matt? Video an 'Elaborate Hoax'
EG - The Entertainment Gathering 2008
Viral video sensation Matt Harding responds to accusations on YouTube that his Where The Hell is Matt? video was photoshopped. He reveals the entire thing was actually a big-budget viral marketing campaign...EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordinary gatherings about learning and understanding. EG is a rich extension of these ideas - a conference that explores the attitude of understanding in music, film, television, radio, technology, advertising, gaming, interactivity and the web - The Entertainment Gathering