David Kiley: YouTube & Twitter for Brand Promotion

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David Kiley: YouTube & Twitter for Brand Promotion
The Argyle Executive Forum - Marines' Memorial Club
Creating and navigating the boundaries between advertising and content, and defining "brand journalism" in a new era of marketing message strategy. Just what is brand journalism, and how do companies, not to mention consumers, know it when they see it? How do I keep from crossing boundaries that aren't really set yet? And is this right for my brand?

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