Chris Anderson: 'Free' YouTube is a Moneymaker
The ALOUD Business Forum - Los Angeles Public Library - Los Angeles Public Library
Chris Anderson is the Editor in Chief of WIRED magazine and author of The Long Tail and FREE: The Future of Radical Price. The Long Tail concept has found broad ground for application, research and experimentation. Now, in FREE, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them.