Rachel Mersey's Advice to Journalists: Know Your Audience

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Rachel Mersey's Advice to Journalists: Know Your Audience
The Paley Center for Media - The Paley Center for Media
Gone are the days when the Brahmins of the news industry dictate what the audience should know.What does the journalist of the 21st century have to know about listening to the crowd? And how can he or she break through the information overload to reach the public?

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