The Social Data Revolution: More Efficient than the KGB?

  • 11 years ago
The Social Data Revolution: More Efficient than the KGB?
HSM Global - Nokia Theatre
The world's greatest thought leaders in the field convene at the World Innovation Forum to provide actionable insights into the central issues at the heart of innovation today -- Marketing, Web 2.0, Health Care, Social Media, Design, Technology, Education, Green.Former Chief Scientist at Amazon.com Andreas Weigend on marketing and web 2.0:Marketing in the web 2.0: Beyond cutting costs and optimizing business processesWhat are the implications for new business models products and services?A world of abundance: Making the most of quantitative and qualitative dataSocial networks and the new uses of data: The power of social recommendations and behavioral targetingLessons from the inside: What we can learn from Amazon