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    The Golden Circle: Why Does Apple Command Loyalty?

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    The Golden Circle: Why Does Apple Command Loyalty?
    BizTechDay - The Times Center
    "Leaders of great companies that go from good to great start not with 'where' but with 'who.' They start by getting the right people on the bus." - Excerpt from Good to Great by Jim CollinsWith the right people, your business could go a lot faster and further. The key is not to hire people for a job or money, but to hire people who believe in what you believe, so they will work with their blood, swear and tears.Learn from Simon Sinek, the author of Start With Why: How Great Leaders Inspire Everyone to Take Action and understand:* How to build, inspire and empower your team* How to build a company with true purpose that will inspire action* How to communicate your purpose, cause or belief