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    Bigger Isn't Better: Why 'Premium' Is the New 'Luxury'

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    Bigger Isn't Better: Why 'Premium' Is the New 'Luxury'
    L2 - The Morgan Library
    On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation's top business and arts graduate programs.