Fab.com: Why Design Firm Couldn’t Occur in Silicon Valley

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Fab.com: Why Design Firm Couldn’t Occur in Silicon ValleyCommonwealth Club - SF Club OfficeFab.com, a leading destination for design and ecommerce. Recently soaring to 4.8 million members and scooping up a high-profile partnership with the queen of pop, Fab.com is on a winning streak. Said to be part of the &quot;next wave of ecommerce&quot; by Fast Company, Fab took the tech world by storm after its launch in June 2011 and is currently hailed as the fastest growing ecommerce site on the planet, projecting $100 million in revenue this year and already expanding to Europe. What’s behind the design-focused retailer’s meteoric rise? Industry insiders point to a magic formula of maniacal focus on customer service, heavy social media integration and the site’s air of “discoverability.” Whatever the ingredients, Fab could be on its way to becoming the world’s most valuable design resource. Join us for a conversation with Fab founder and CEO Goldberg on the rise of curated content, social shopping and the next phase of ecommerce."

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