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    Understanding the Hispanic Consumer

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    Understanding the Hispanic Consumer
    Commonwealth Club - The Commonwealth Club of California
    Derene Allen discusses Multicultural Marketing: Requirements and Realities.Effective marketing communication involves more than just language. Making successful connections with prospective buyers is not easy in an increasingly diverse consumer market. Sellers of programs, services or products, whether in the for-profit, nonprofit or government arenas, can significantly benefit from an approach that is conscious of cultural nuances.Allen will provide an overview of key principles as well as a framework for implementing solutions - The Commonwealth Club of California