Corporate responsibility programs are a way to enhance organizations, not a drag on the bottom line or a distraction from the core of the business, says Gale Klappa of the Wisconsin Energy Corporation in an interview with Video4Good at the 2012 COMMIT!Forum.
Klappa explains how and why corporate responsibility should be part of everyday efforts to enhance businesses. Klappa also discusses how the Wisconsin Energy Corporation has made corporate responsibility a bedrock principle by being accountable for results and being involved in the communities it serves.
Video4Good is a full-service production company that works with businesses to tell their sustainability stories through video news releases, promotional videos and documentaries. Video4Good's producers have a thorough knowledge of CSR and sustainability communications. Through a partnership with 3BL Media, Video4Good productions are distributed to targeted audiences worldwide. Visit: www.video4good.com