Recently I had the opportunity to interview Paul Chaney, the author of The Social Commerce Handbook.
The Social Commerce Handbook is about 20 different ways to leverage social media to generate sales.
Paul talked about numerous topics on social media and process including The SoLoMo.
In this video on The SoLoMo, you will learn:
Paul's thoughts on The SoLoMo.
A Bit About Paul Chaney:
Paul provides social media, social commerce and Internet marketing consulting, speaking, and training services to small-to-medium business, corporations, advertising and marketing agencies, and non-profit organizations. His expertise lies in combining the conversational aspects of social media with the conversion elements required by businesses to achieve positive bottom-line results.
He is also known as The Social Media Handyman.