By Ted Howes, Director, Advisory Services, BSR
Insight is a powerful tool for understanding sustainability and behavior. I never stop being amazed about how people see sustainability and how they make decisions that do (or don’t) take sustainability into account. I always learn how to better understand and communicate about sustainability when I talk with people and hear about how they struggle to make better decisions.
Recently, my colleague Joyce Sood and I went out to explore how people in San Francisco are connecting with the notion of sustainable consumption. We came out of the experience with some useful insights on how to connect sustainability to people’s needs.