The first concept we sent them was a bit more sophisticated with each of the letters taking on a personality and mingling with each other, then gradually lining up to form the word conversation. They wanted something a bit more simple and streamlined and here is what we came up with. Simple elegant movements, complimented with an amazing soundtrack by Bailey Math.
Technical: We utilized solid layers with gradients applied, along with feathered masks to create the background. We duplicated the main composition and scaled it down, adjusted the opacity, and applied a blur along with a feathered mask to form the reflection of the logo. We used a great scale expression for the bounce applied to the two bubbles.
Logo Animations: spinmylogo.com
Explainer Videos: pandamotion.com