The Milk Truck, offering shelter for breastfeeding moms is making quite a splash.
Breast feeding mothers know the difficulties in finding the perfect place to nurse, while out in public. Well a Pennsylvania woman changed all that with her creative venture dubbed ‘The Milk Truck’.
The idea is simple as its creator notes - “When a woman finds herself in a situation where she is discouraged, harassed, or unwelcome to breastfeed her baby in public, she summons The Milk Truck. The truck arrives to the location of the woman in need and provides her with a shelter for feeding her baby.”
Formally an ice cream truck, the vehicle is painted with pick and blue stripes and dots. Notably there is an attention-grabbing, giant, naked breast residing on the top of the vehicle.
The truck made its premiere in September of 2011 at The Andy Warhol Museum's Pittsburgh Biennial. Since then, the vehicle has journeyed through Toronto.
The truck makes appearances at public events. Mothers can also request the vehicle by texting, calling or tweeting.
What do you think of the Milk Truck?