Get It Up! featuring music by Santigold, M.I.A. Diplo, Esau Mwamwaya, and Radioclit
This is a longform PSA-type of video to spread awareness on not only H.I.V. infection in Africa (as is usually shown in the media) but also the much less highlighted Aboriginal communities in North America. and general population in America and Europe. AIDS is a global problem.
The footage I utilised were from different long-form and short-form documentaries as well as stock footage. All footage was edited in Final Cut and I employed Magic Bullet Looks to add various filters to the video material. The vibrant portion of the video has Magic Bullet Looks video effect of Mexicali, Bistrocity, Zombie and Dream Look Sharp. The glum portion of the video used Invasion and Tropico Wash to give a less saturated, almost bleach-processed, slightly green look.
Bill & Melinda Gates Foundation - www.gatesfoundation.org
Canadian Aboriginal Aids Network - www.caan.ca
NNAPC - www.nnaapc.org
(RED) - www.joinred.com
Indian Health Service - www.ihs.gov/hivaids/index.cfm
AIDS.gov - www.aids.gov