Tim Armstrong: New Internet Must Be Designed by Women
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A panel of business, marketing, and digital experts go inside the powerbrokers, Amazon, Apple, Facebook, and Google.
The lines between platforms are getting sharper and harder to cross. With iOS6, Apple disabled Google Maps and the YouTube app. Amazon and Google are squaring off against each other across territory as varied as books, video and mini-tablets. Meanwhile, Facebook aims to be the connective tissue between you and the entire internet and is moving quickly into search, Google's territory. None of these digital giants operates a TV network, runs a newspaper or publishes content in the traditional sense, but all want to see big TV money flow into their advertising offerings. And all of them are starting not to play nicely with the others, which can make it harder to craft a media strategy that includes one or all of these companies and their dizzying combination of reach, user engagement, design and technological innovation. Join a high-powered conversation that brings together thought-leaders from brands, agencies and business to explore how these companies are transforming media, marketing and advertising.
Key Takeaways:Hear industry leaders dissect the roles these new power brokers play-and who might be the next entrantLearn how advertisers and agencies are integrating these platforms into their strategiesGet the inside scoop on whether TV has anything to worry aboutModerator:Molly Wood
Executive Editor - CNET.comKeynote Speakers:Julie Roehm
Chief Storyteller, Senior VP of Marketing - SAPStephanie Fierman
Global Chief Marketing Officer - MediaComIan Wolfman
Chief Marketing Officer - MEplusYOUMark Cuban
Owner - The Dallas Mavericks