Levi Strauss

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Levi Strauss (1829-1902) was a German-Jewish immigrant to the United States who founded the first company to manufacture blue jeans. Being far from the world of fashion, this businessman managed to enrich the style of both unemployed and millionaires. He invented jeans, the most popular clothes of our time. The German Jew Levi Strauss founded his company which sells denim, in 69 countries of the world.

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