Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
The "Bursting with Life" campaign consists of a national TV, print and digital advertising, public relations, community engagement via social platforms and consumer promotions. The campaign elevates the fruits and vegetables inside the Del Monte can by showing the product in its most natural state: fresh on the vines from Del Monte’s orchards and gardens. A corresponding Facebook competition called “Add Some Garden” will be launched as a part of the campaign, asking consumers to share their tips for how they make meals more nutritious and colorful by adding Del Monte to their favorite dish.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59032-del-monte-foods-bursting-with-life-largest-brand-campaign-in-10-years