The countdown to 2013 has officially begun at www.esquire.com/CIROC
. CIROC Ultra Premium Vodka – the "Official Vodka of New Year's Eve" – Sean "Diddy" Combs and Esquire will spread an important message throughout the 2012 holiday and New Year season, Responsible Celebration. This initiative is designed to elevate the conversation around smart decision making. The program kicks off today with the launch of the "Ultra Premium Cut" contest. One aspiring filmmaker will receive a once in a lifetime opportunity to create the next CIROC Safe Rides Commercial which will air on national television.