How does one promote a movie that revolves around a forgotten chicken recipe? Creative producer Anurag Kashyap has come up with a novel idea to promote 'Luv Shuv Tey Chicken Khurana'. He has roped in the dabbawalas of Mumbai to promote the Kunal Kapoor and Huma Qureshi starrer.
TOI reports that the film's tag will be branded on the dabbas and will be delivered to more than one lac offices across the city of Mumbai. Describing the movie has a happy and simple film, Anurag opined that there could not be a better way to promote a movie that is all about tasty and delicious food.
The novel idea got the thumbs up of Huma, who recently shifted to Mumbai and was astounded by the fantastic service provided by the dabbawalas.
It remains to be seen how effective is the combination of food, Mumbai and the iconic dabbawalas in creating a buzz around the movie. The movie, produced by UTV Spotboy is set for a November 2 release