By Charu Adesnik
According to the United Nations, one in eight children in sub-Saharan Africa die before the age of five. The vast majority of these deaths are preventable, but poor families simply can’t access the products and services that could help.
With a shortage of healthcare facilities in rural areas, many families cannot afford to miss a day of work to travel the long distance to get to a health facility, or to return for follow-up care. At the same time, there is little in the way of preventive care and health education, so minor illnesses quickly become serious and costly. At the core, these are issues of lack of access and inequality, and they prevent the poor from living healthy and productive lives.
Living Goods is removing these obstacles by bringing products, services, and knowledge directly to the doorsteps of people who need them. If you’ve heard of the ‘Avon Lady,’ you know how Living Goods works.
Employing a micro-franchise business model, Living