AXE Getting Dressed

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by MultiVu

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AXE, a leader in men's grooming, launched its "Getting Dressed" creative spot in the U.S. today, which takes a lighter look at a couple's interaction the morning after a romantic chance encounter.

The digital launch comes right before one of the biggest annual occasions that bring guys and girls together - Halloween - and the brand is taking to the streets of New York City to help turn the pop culture term "walk of shame" into a more positive and optimistic "stride of pride."

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