Justin Bieber Takes Record From One Direction official

Justin Bieber gained buzz for his video of 'Beauty and the Beat' by playing a prank on his fans, by pretending his personal video footage was leaked. It paid off! The video for the song racked up over 10.6 million views in just 24 hours. This dethrones One Direction's 'Live While We're Young', which had 8.2 million views in 24 hours.