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    'Russian' Meerkat storms UK in market comparison ad blitz

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    RT News Channel

    RT News Channel

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    A UK comparison website - Compare-the-market DOT com, saw a 76 percent jump in traffic last year, outperforming all its competitors. The sector has been advertising heavily on UK television, more than doubling its spend to 110 MILLION dollars. The secret to the site's success is a Meerkat with a supposedly Russian accent - which has taken the ad world by storm.