Real-Time Buying of Digital Video Will Bring Efficiencies to the TV Marketplace, Group M's Rob Norman

dailymotion.com

Regardless of the video medium or device, most big advertisers are still firmly in the business of reaggregating audiences, says Rob Norman, Chief Digital Officer at Group M. Norman spoke in depth with Michael Learmonth, Digital Editor at Ad Age during a session at the recent Beet.TV Leadership Summit on Digital Video Advertising in an RTB World discussing what brands want in the video market and whether real-time buying will ever migrate to television. His conclusion on the latter? No.

Real-Time Buying of Digital Video Will Bring Efficiencies to the TV Marketplace, Group M's Rob Norman official