Anil Kapoor at the press conference for 'Because I am a Girl Rock Concert'. Mr. Anil Kapoor, Patron & Goodwill Ambassador for Plan India, the leading child centered community development organization working in India for over 32 years announced that â€˜ Because I am a Girl Rock Concertâ€™ ,in Mumbai on October 10, 2012 , The Concert is aimed at drawing the attention of masses towards the cause of Girl Child as a part of first ever International Day of the Girl Childâ€™ Celebrations, organised by Plan India to support its 'Because I am a Girl' (BIAAG) campaign. The concert would raise awareness and funds that would be utilized to improve the lives of the girls through education, protection, skill building and empowerment. The artists of the performing Rock Bands Indian Ocean, Indus Creed, Sona Mahapatra, Euphoria, Papon and Parikrama. Together they unveiled the anthem for the â€™BIAAGâ€™ campaign, a song composed by the artists of Rock Bands performing at the BIAAG Rock Concert, as a tribute to the Girl Child.